

What you'll find at Cups.




Everyday Lingerie
Everyday bras and supportwear chosen for how beautifully they fit and perform. Well-made essentials designed to keep you comfortable from the moment you get dressed.
Sports & Swimwear
Supportive swimwear and high-performance sports bras you can truly rely on. Built to give you complete comfort and confidence whether exercising or enjoying time away.
Life Changes & Recovery
Calm, private fittings with sensitive options for breast surgery recovery, pregnancy, menopause, and whenever your body experiences change.
Loungewear & Special Pieces
Thoughtful loungewear alongside special pieces that are simply a pleasure to wear - whether for a celebration or just to feel a little more like yourself.

Common Questions.
Will I be measured with a tape?
No. Cups uses a low-touch, tape-free fitting method focused on how a bra fits, feels, and supports you- not the number on the label.
What happens during a fitting?
It’s an unhurried, private conversation about what you wear and what you'd like to improve, followed by trying styles.
Do I need to know my size before I come?
Not at all. Many people are unsure or have worn the same size for years. Sizes vary between brands, and the label is only one small part of the fit.
How much does a fitting cost?
Fittings are offered free of charge and there is never any obligation to buy. The aim is simply to help you find what feels right for you.

Meet Clare.
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