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Model In Brown Swimsuit

Support that feels right.

Crieff’s independent lingerie boutique, specialising in unhurried, tape-free fittings.

Visit Cups
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Buying a bra shouldn't mean settling for 'good enough'. Every fitting at Cups starts with the belief that your body isn't something to be measured against a standard - it starts with listening.

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What you'll find at Cups.

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Everyday Lingerie

Everyday bras and supportwear chosen for how beautifully they fit and perform. Well-made essentials designed to keep you comfortable from the moment you get dressed.

Sports & Swimwear

Supportive swimwear and high-performance sports bras you can truly rely on. Built to give you complete comfort and confidence whether exercising or enjoying time away.

Life Changes & Recovery

Calm, private fittings with sensitive options for breast surgery recovery, pregnancy, menopause, and whenever your body experiences change.

Loungewear & Special Pieces

Thoughtful loungewear alongside special pieces that are simply a pleasure to wear - whether for a celebration or just to feel a little more like yourself.

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Common Questions.

A fitting should feel simple

There is no test to pass, no tape measures, and no expectation that you know your size before arriving.

Will I be measured with a tape?

No. Cups uses a low-touch, tape-free fitting method focused on how a bra fits, feels, and supports you- not the number on the label.

What happens during a fitting?

It’s an unhurried, private conversation about what you wear and what you'd like to improve, followed by trying styles.

Do I need to know my size before I come?

Not at all. Many people are unsure or have worn the same size for years. Sizes vary between brands, and the label is only one small part of the fit.

How much does a fitting cost?

Fittings are offered free of charge and there is never any obligation to buy. The aim is simply to help you find what feels right for you.

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Meet Clare.

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"I built Cups around the simple idea that everyone deserves to feel comfortable every day."

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